Product Growth & Marketing Specialist (Remote)

Overview

Responsibilities

• Audience Growth (Organic + Paid): Drive growth across digital platforms through SEO, paid media, and community strategies.
• Social Media Acquisition: Increase follower base across key platforms and support content strategy for lead funnel conversion.
• Campaign Execution: Plan and launch paid advertising campaigns across Google, Meta, and other platforms to drive app installs and sign-ups.
• Lead Generation: Implement strategies to attract and convert high-intent users (businesses and individuals).
• App Acquisition: Optimize acquisition funnel across performance and product marketing efforts.
• SEO & Website Optimization: Conduct a full SEO audit and improve discoverability through content and structure updates.
• Brand Strategy & Messaging: Deliver an updated brand positioning statement, tone of voice guide, and clear articulation of PicckR’s unique value proposition.
• Brand Visibility: Manage online and offline visibility campaigns to improve top-of-mind awareness.
• Visual Identity Rollout: Support execution of updated brand visuals across digital assets and product touchpoints.
• Content Transformation: Lead the evolution of content formats across marketing channels to align with updated messaging and audience behavior.
• Analytics & Reporting: Track growth KPIs (activation, retention, conversions), prepare reports, and use insights to optimize campaigns.

Requirements

• What We Expect
• Demonstrated experience in growth marketing, digital campaigns, and brand development.
• Ability to manage multiple acquisition channels with clear ROI tracking.
• Strong understanding of the user journey and performance metrics.
• Strategic thinker who can execute at pace with minimal oversight.
• Comfortable working across teams to align product messaging and campaign timing.