Product Growth & Marketing Specialist (Remote)

What We Expect Demonstrated experience in growth marketing, digital campaigns, and brand development. Ability to manage multiple acquisition channels with clear ROI tracking. Strong understanding of the user journey and performance metrics. Strategic thinker who can execute at pace with minimal oversight. Comfortable working across teams to align product messaging and campaign timing.

Audience Growth (Organic + Paid): Drive growth across digital platforms through SEO, paid media, and community strategies. Social Media Acquisition: Increase follower base across key platforms and support content strategy for lead funnel conversion. Campaign Execution: Plan and launch paid advertising campaigns across Google, Meta, and other platforms to drive app installs and sign-ups. Lead Generation: Implement strategies to attract and convert high-intent users (businesses and individuals). App Acquisition: Optimize acquisition funnel across performance and product marketing efforts. SEO & Website Optimization: Conduct a full SEO audit and improve discoverability through content and structure updates. Brand Strategy & Messaging: Deliver an updated brand positioning statement, tone of voice guide, and clear articulation of PicckR’s unique value proposition. Brand Visibility: Manage online and offline visibility campaigns to improve top-of-mind awareness. Visual Identity Rollout: Support execution of updated brand visuals across digital assets and product touchpoints. Content Transformation: Lead the evolution of content formats across marketing channels to align with updated messaging and audience behavior. Analytics & Reporting: Track growth KPIs (activation, retention, conversions), prepare reports, and use insights to optimize campaigns.