Personal Assistant

Overview

Responsibilities

• Executive & Administrative Support
• Manage the Founder’s daily schedule, meetings, reminders, and priorities
• Coordinate calls, inspections, follow-ups, and internal communications
• Draft and send professional messages on behalf of the Founder when delegated
• Track tasks, deadlines, and action items to ensure timely execution
• Filter non-urgent communications to reduce distractions
• Content Capture & Brand Support:
• Capture behind-the-scenes content during:
• Property inspections
• Office days
• Meetings and events
• Record short videos, photos, and voice notes for content ideas
• Organize content assets for easy access and reuse
• Content Writing & Organization:
• Write and structure:
• Instagram captions
• WhatsApp broadcast messages
• IG Notes and short updates
• Convert the Founder’s voice notes, conversations, and ideas into clear, polished, and on-brand content
• Personal Social Media & WhatsApp Content Management
• Manage daily posting on the Founder’s:
• WhatsApp Status
• Instagram
• Telegram (where applicable)
• Publish pre-approved content including:
• Educational real estate tips
• Investment opportunities
• Market insights and testimonials
• Lifestyle and work-balance content
• Faith-aligned or motivational content (as approved)
• Maintain consistency while avoiding over-posting or controversial content
• Ensure all posts align with approved brand guidelines, tone, and values
• Engagement, Lead Flagging & Escalation:
• Monitor reactions, replies, and inquiries on WhatsApp Status
• Respond to basic inquiries using approved scripts
• Immediately flag hot leads or serious inquiries
• Escalate sales-related conversations to the sales team promptly
• Confidentiality & Brand Protection:
• Maintain strict confidentiality at all times
• Never post sensitive, personal, or unapproved information
• Treat the Founder’s personal social platforms as company assets, not personal channels
• Protect the Founder’s brand image in all communications
• KPIs
• Daily content posting consistency
• Reduction in the Founder’s administrative workload
• Timely escalation of leads and inquiries
• Quality, professionalism, and brand alignment of content
• Execution accuracy and reliability.

Requirements

• Strong written and verbal communication skills
• High level of discretion, integrity, and trustworthiness
• Content awareness across WhatsApp, Instagram, and social media trends
• Highly organized, proactive, and detail-oriented
• Comfortable managing WhatsApp Status and personal brand content
• Ability to accurately mirror another person’s voice, tone, and values
• Strong initiative and ability to work independently with minimal supervision
• Calm, emotionally intelligent, and respectful of boundaries
• Basic video editing skills (CapCut, InShot, or similar)
• Prior experience in personal assistance or social media support roles
• Exposure to real estate, sales, or personal branding content.
• Growth opportunities into:
• Executive Assistant
• Personal Brand Manager
• Operations & Content Lead.