Director, Content, NEF

The Africa Operating Unit (AOU) Marketing organization is undergoing a transformation to accelerate balanced, sustainable growth through consumer intimacy, cultural relevance, precision marketing, and best in class execution. This transformation requires worldclass content that resonates deeply with African consumers, shoppers, and customers—grounded in culture, creativity, and data. The Content Lead plays a mission critical role in bringing this ambition to life. This role leads the development, localization, and deployment of culturally relevant, insight driven, and market ready marketing content across the Franchise. Operating within a tightly integrated OU–Market model, this leader ensures that all work aligns with global/OU platforms while reflecting local nuances, cultural tension points, and emerging consumer trends. This role is a key enabler of high-quality, highspeed, ROI driven marketing execution across the Franchise. Focus, Scope & Impact: Content Leadership & Development: Develop, adapt, and deploy high-quality content that is culturally rooted and deeply relevant to the Franchise’s consumer and shopper landscapes. Serve as the custodian of creative excellence—ensuring consistency in tone, messaging, and visual identity across all Franchise work. Translate local insights, cultural signals, and social conversations into compelling creative ideas and assets. Work with IMX and Category teams to shape and land “One Briefs” that drive powerful, integrated creative work. Cross System Collaboration: Partner seamlessly with: OU Category Leads OU IMX (Integrated Marketing Experience) Local Media Leads Frontline & Brand Strategy Leads Franchise Marketing and Commercial teams Co lead the localization of global/OU platforms and ensure local content reflects cultural reality and brand ambition. Participate in OU wide initiatives to scale and uplift best practices in content development and deployment. Agency & Production Ecosystem Leadership: Lead and manage the Franchise’s network of creative, digital, production, and content agencies. Manage full funnel production models, including: Local content development from scratch: Localization and adaptation of OU/global platforms: Oversee end-to-end production (online & offline), ensuring speed, quality, and cost-effectiveness. Drive adoption of AI enabled production, modular content creation, and new age content models to improve agility and ROI. Campaign Amplification & Integrated Connections: Develop content briefs and creative territories that connect seamlessly with Franchise EPICs (Experiential, Influencer, Partnerships, Social & Digital). Ensure campaigns are optimized for local media, influencer, and digital ecosystems. Work with connections/EPICs teams to maximize reach, engagement, cultural relevance, and campaign amplification. Insights Driven Creative Excellence: Partner with Insights to uncover “killer insights” that unlock brand and category growth. Use creative testing and performance analytics to guide continuous content improvement. Ensure global/OU campaigns are adapted authentically for cultural fit and market relevance across the Franchise. Budget Ownership & Governance: Own and manage all production & deployment (P&D) budgets for assigned Franchise markets. Ensure rigorous financial stewardship, cost management, transparency, and ROI optimization. Lead prioritization frameworks to maximize impact with available resources.