Marketing Manager Vacancy at OCA Consulting

Overview

Responsibilities

• Strategy & Leadership:
• Develop and implement the annual marketing plan and budget, aligned with the hotel's financial and brand objectives.
• Conduct ongoing market analysis, competitor benchmarking, and identify new opportunities for growth and positioning.
• Lead the brand voice across all channels, ensuring consistency, luxury appeal, and emotional resonance.
• Manage and mentor a marketing coordinator/team and collaborate closely with Sales, Revenue Management, and F&B departments.
• Digital Marketing & E-Commerce:
• Own the digital ecosystem: website SEO/SEM, email marketing campaigns, and online content strategy to drive direct bookings.
• Manage the hotel’s social media presence (Instagram, Facebook, LinkedIn, etc.) with a focus on visual storytelling, community engagement, and influencer partnerships.
• Oversee digital advertising campaigns (Google Ads, meta, programmatic) targeting high-net-worth individuals and key feeder markets.
• Analyze digital performance metrics (conversion rates, ROI, engagement) and optimize strategies accordingly.
• Public Relatioons & Communications:
• Cultivate and manage relationships with key travel media, journalists, bloggers, and influencers in the luxury space.
• Write and distribute press releases, manage media visits, and secure high-quality placements in top-tier publications.
• Develop compelling content for brochures, newsletters, and promotional materials that reflect the hotel's luxury standard.
• Manage crisis communication plans with professionalism and poise.
• Creative & Partnerships:
• Conceptualize and produce stunning visual assets (photo, video) that capture the essence of the property and its experiences.
• Plan and execute exclusive, buzz-worthy promotional events, launches, and activations.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 3 years of marketing experience, with at least 2-3 years specifically in luxury hospitality, , or high-end lifestyle brands.
• Proven portfolio of successful, integrated marketing campaigns that drove measurable business results.
• Expertise in digital marketing platforms (Google Analytics, Meta Business Suite, email marketing tools), CMS, and CRM systems.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives for a luxury audience.
• Strong network of media and influencer contacts within the luxury sphere is a significant advantage.
• Impeccable taste, attention to detail, and a deep understanding of the motivations and behaviors of affluent consumers.
• Ability to work under pressure, manage multiple projects, and meet deadlines in a fast-paced environment.