Fiber Marketing Personnel

Overview

Responsibilities

• Field Prospecting & Customer Acquisition:
• Conduct door-to-door marketing within assigned territories.
• Identify and engage potential residential and business customers.
• Educate prospects on fiber broadband packages and benefits.
• Generate qualified leads and close sales.
• Territory Activation:
• Execute estate activations, roadshows, and community campaigns.
• Distribute marketing materials within target clusters.
• Build relationships with estate managers, landlords, and business hubs.
• Sales Conversion & Revenue Growth:
• Follow up on leads until closure.
• Achieve and exceed monthly sales targets.
• Process customer onboarding documentation accurately.
• Ensure proper plan mapping and payment confirmation.
• Reporting & Performance Tracking:
• Provide daily field activity reports.
• Track conversions and pipeline progress.
• Update CRM or reporting systems accordingly.
• Market Intelligence:
• Monitor competitor activities within the assigned territory.
• Provide feedback on pricing sensitivity and customer objections.
• Suggest strategic improvements to increase market penetration.
• Key Performance Indicators (KPIs)
• Monthly subscriber acquisition target.
• Conversion rate (leads to paid customers).
• Revenue generated per month.
• Activation turnaround time.
• Territory coverage consistency.

Requirements

• Minimum of HND/B.Sc. (Upper credit/2.1) in any relevant discipline.
• 1–3 years of experience in field sales, telecom sales, or FMCG marketing preferred.
• Experience in selling broadband or tech-related products is an advantage.
• Skills & Competencies:
• Strong persuasion and negotiation skills.
• High energy and resilience.
• Ability to work independently.
• Excellent verbal communication skills.
• Target-driven mindset.
• Basic knowledge of Lagos geography.
• Ideal Candidate Profile
• Comfortable with outdoor fieldwork.
• Performance-oriented and disciplined.
• Strong follow-up culture.
• Able to work weekends when required.
• Demonstrates ownership mentality.
• What Success Looks Like in 90 Days
• Full territory coverage achieved.
• Consistent weekly closures.
• Positive customer onboarding experience.
• Strong referral pipeline established.