Job Requisition ID: JR1116449
Location: Ikeja, Lagos
Job Type: Full-time

Role Purpose

• The purpose of this role is to develop and deploy world class marketing business plans that are insight driven, consumer focused and commercially viable.
• This role is accountable for brand market performance and is expected to lead or support interventions that unlock growth.
• The role will also be charged with managing advertising and promotion resources as allocated, driving effective and efficient use of media spend and collaboration with the Shopper Marketing team to ensure BTL spend efficiency.
• The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.

Key Responsibilities

• Building purposeful winning brands: execute the Market Business Plan (MBP) for designated brands, leading development and execution of strategic growth drivers to achieve desired outcomes; craft compelling brand and strategic narratives that energise consumers and the business; lead connections planning as a social native and commercial realist; be adept at delivering brand content and experiences in all the moments that matter; manage the development and distribution of the brand content to consistently engage with consumers in culture to build MDS.
• Driving Marketing Performance: consistently execute plans that beat volume, NSV and CAAP targets; leverage understanding of the category, customer profitability and the competitive landscape to deploy activities that create value for customers & the brand; manage the brand’s P&L levers to grow profitability with optimal use of A&P
• Delivering Integrated Execution: strong creative judgment when evaluating creative ideas and giving simple, effective feedback vs fit to brief; multi-channel execution: create great plans and distribute content to grow salience and drive reach, recency, impact and reach among the target audience; pace and agility: knows what works for consumer and customer, and can guide others, to make the right marketing decisions at the right time; manages productive relationships with internal and external partners, including C&E, agencies and influencers, to achieve cultural traction, brilliant creative outputs and ROI; works with agencies to ensure optimal media mix; delivers effective and efficient media pans that drive impact, recency and reach

Minimum Requirements

• 3-4 years + experience in marketing in IPS and/or FMCG/Luxury good categories.
• Candidates should have had similar roles in peer companies.
• Proactively Defines and Communicates Growth Opportunities: Takes the lead in understanding consumer and market contexts, identifying opportunities and threats for brands across short and long-term horizons, and effectively communicates these insights.
• Consumer Insight: Actively seeks innovative methods to engage with consumers by delving deeper into their motivations and understanding their evolving needs.
• Strategic Planning: Develops robust plans and briefs grounded in a comprehensive understanding of consumers and market dynamics, focusing on driving sustainable growth.
• Creation and Execution: Leads the development and implementation of brand activities across Above-The-Line (ATL) and Below-The-Line (BTL) channels, ensuring adherence to minimum execution standards for an optimal consumer experience.
• Monitoring and Evaluation (M&E): Guides the business in identifying and prioritizing impactful growth drivers while discontinuing less effective strategies, ensuring resource allocation is aligned with strategic objectives.

Diversity statement:

• Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
• We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
• Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Application Closing Date
29th August, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Requisition ID: JR1116449
Location: Ikeja, Lagos
Job Type: Full-time

Role Purpose

• The purpose or the role is to drive the business ambition to grow market share for our Premium Core portfolio by focusing on brand building and brand equity growth in strategic markets.
• This a key leadership role responsible for developing and executing marketing strategies to drive brand awareness, market penetration, and revenue growth. The role requires a deep understanding of consumer behaviour, market trends, and competitive landscape.
• The Marketing Manager will lead a team of brand marketers and collaborate with cross-functional teams to achieve business objectives and maximize brand performance.
• The role will link in with the Diageo Global brand teams (GBT’s) to ensure that key platforms are developed to serve our market needs.

Key Responsibilities

• Strategic Planning: develop comprehensive marketing strategies aligned with overall business objectives and brand goals. Conduct market research, consumer insights analysis, and competitive intelligence to identify growth opportunities. Define target audience segments and develop positioning strategies to differentiate the brand in the market.
• Brand Management and Performance Delivery: Oversee the development and execution of Marketing Business Plans and brand growth drivers across various channels, including digital, traditional, and experiential. Ensure brand consistency and adherence to brand guidelines in all marketing communications and activities. Monitor brand performance metrics, including market share, brand awareness, and brand perception, and implement strategies to enhance brand equity. Deliver brand P&L metrics as set out in the Annual Operations Planning Process with a key focus on NSV, GM and CAAP.
• Innovation: lead product launch initiatives, including market assessment, positioning, pricing, and go-to-market strategies. Collaborate with product development teams to identify and prioritize new product opportunities based on consumer insights and market trends. Drive innovation within existing product lines through product enhancements, packaging redesigns, and product line extensions.
• Integrated Marketing Campaigns: Develop integrated marketing campaigns that leverage a mix of advertising, promotions, social media, PR, and other marketing channels. Collaborate with internal and external creative teams, agencies, and vendors to develop campaign assets and materials. Monitor campaign performance and ROI, optimizing strategies and tactics to maximize effectiveness and efficiency.
• Trade Marketing and Channel Management: Work closely with the Shopper Marketing team to develop trade marketing strategies and programs that drive product distribution, visibility, and sell-through at retail channels.
• Digital Marketing and E-commerce: develop and execute digital marketing strategies to drive online brand presence, engagement, and sales. Collaborate with e-commerce teams to optimize product listings, content, and user experience on online retail platforms. Utilize data analytics and performance metrics to continuously optimize digital marketing campaigns and e-commerce strategies.
• Team Leadership and Development: Provide leadership, mentorship, and direction to the marketing team, fostering a culture of collaboration, innovation, and accountability. Set clear goals, objectives, and KPIs for team members, and conduct regular performance evaluations and feedback sessions. Identify training and development needs within the team and provide opportunities for skill enhancement and career growth.
• Budget Allocation: develop and manage the Premium Core brands marketing budget, allocating funds across different marketing activities such as advertising, promotions, trade marketing, and digital marketing in line with market prioritisation. Monitor budget expenditures closely and identify opportunities for cost optimization or reallocation as needed.

Minimum Requirements

• Degree in Marketing or related field.
• 8-10 years + experience in marketing in IPS and/or FMCG/Luxury good categories.
• Candidates should have had similar roles in peer companies.

Application Closing Date
29th August, 2025.

How to Apply
Interested and qualified candidates should:
Click here to apply online

Job Requisition ID: JR1114167
Location: Ikeja, Lagos
Job Type: Full-time
Reports To: Head of Content & Media: Southern, West and Central Africa
Financial: Double NSV by 2030
Level: L5B

Context / Scope

• Diageo is a global organisation with over 28,000 talented people and a presence in 180 countries. Across our 21 markets, our brand portfolio represents our biggest strength, and our biggest passion.  Be it our global giants, local stars, or premium brands, we use our vision, creativity, and courage to drive the growth of our products worldwide.  We invent strong brands for today and for the future, upholding the quality of our products and taking personal accountability for both the history and for the future of our brands.
• Africa businesses account for over 10% of Global Diageo revenue, with a workforce of more than 6,000 employees. We create wealth both directly through our operations and indirectly through our broader value chains where we support development and growth in partnership with businesses and communities.
• We are committed to delivering sustainable performance and our vision is to be destination of choice for Diageo investment. We are building a track record of attracting, retaining, developing, and exporting best-in-class diverse talent for Diageo and unleash people to deliver great performance.  We are a force for good in communities and care about the planet with focus on water, farming, and education among others, which are the most critical components for our communities.
• Today, Africa is a predominantly beer region and we will continue to growth beer fast. We also recognise an even greater opportunity in spirits and recently reorganised our business to put focus on transforming and accelerating spirits to double its current revenue through the SWC organisation.

Market Complexity

• Southern, West and Central Africa (SWC) covers more than 14 countries across Southern, Central and West Africa. It has statutory presence in 7 countries including two listed companies (Ghana and Seychelles) and one JV (Angola) and oversees manufacturing in four countries. It also manages partnerships to manufacture and distribute the Diageo portfolio across around 35 countries in Sub Saharan Africa. It manages a full TBA portfolio: beer, RTD’s (Ready-To-Drinks), local spirits, international spirits and top end luxury spirits.
• The countries’ economies vary significantly and present different levels of opportunity and challenge for business growth as well as language diversity. There is a high level of volatility across the countries and fierce competition within the beer and spirits portfolio given Africa has the largest vibrant and growing LPA -34 consumer base.
• In Diageo Africa context, the margin profile is attractive, with a higher focus on spirits and outsourcing of beer manufacturing. Our extensive and exciting brand portfolio serves consumers across diverse demographics and delivers against consumers’ in-culture premiumisation experiences.
• Our extensive and exciting brand portfolio serves consumers across diverse demographics and occasions and delivers against consumers’ in-culture premiumisation experiences. It is also well positioned to tap into future trends.
• Distributor and creative partnerships are critical for driving growth for this remit as well as strategic choices to be made on portfolio, production, logistics and route to market.
• Given its scale and margin profile, SWC is critical for the success of Diageo in Africa.  and there is also significant scope of business expansion – new territories, new categories and new routes to market.

Purpose of Role

• The Content and Media team is charged with supporting brand building with a focus on connected availability by overseeing the development, implementation and continuous improvement of media strategies that support delivery of MBP objectives.
• This includes overseeing the creation of engaging content that are fit for platform/media channels, consistently executing OTIF and fully funded media plans that build salience. This team is also expected to establish and maintain strategic partnerships with agency partners plus lead and shape content and media innovation
• This role will be responsible for transforming how our brands connect with consumers efficiently and effectively. The role will implement the key principles of the Future Media Model which include a) Greater collaboration b) Local-led Insight c) Joined-up thinking d) Elevated effectiveness e) Enhanced efficiency. The role will serve as a holistic media expert responsible for delivering world class data-driven media strategy and plans for our brands that are activated brilliantly working seamlessly with the category brand teams. The purpose of this role is to ensure that all the brands have brilliant media plans with digital programs, including e-commerce, as a core element.
• The role will also select and work with all our content creation, digital and media agency partners to ensure we can get the most out of them and that we are doing rigorous performance measurement to deliver optimal media effectiveness.

Top Accountabilities
Media Buying and Implementation:

• Develop and execute innovative, future fit and efficient word class media plans in line with MBP objectives, ensure OTIF plan approvals and LPOs to guarantee consistent brand building.
• Evaluate media plan scenarios based on budget parameters and brand objectives showcasing trade-offs between options.  Work with Agency to make sure scenarios take into account media best practices.
• Provide ongoing recommendations on optimization of media plans to account for changes throughout the year (e.g., incremental A&P, budget cuts, initiative changes, media landscape shifts) leveraging Diageo tools where applicable.
• Facilitate connections to E-Commerce and delivery of a more holistic ecosystem across all connection touchpoints.
• Help drive a performance marketing mindset and culture when it comes to media optimization to drive marketing effectiveness to ensure delivery of ROI on A&P spend by identifying vehicles to drive this.

Media Innovation:

• Seek out data-driven and/or technology opportunities to connect with consumers in a meaningful way.
• Manage partnerships with external vendors that deliver on media innovation.

Agency Management & Partnerships:

• Oversee the performance of the media agency of record to ensure they are delivering on value, performance, and effectiveness.
• Key liaison between the media agency (local, regional ad global) and brand teams, ensuring agency is delivering on key tasks in a timely and effective manner.
• Represent EABL at the Regional Media Hub and Global Media Hub and provide input to decisions that affect the markets.

Qualifications, Experience, and Leadership

• Bachelor’s Degree in Business, Marketing or related field.
• 5 years+ experience in media strategy and planning of media on a portfolio client within a marketing/agency environment.
• Expert knowledge of performance advertising, media strategy, consumer research.
• A passionate media expert that has a deep understanding of the media landscape within a CPG business model and the P&L levers that drive growth.
• Have a deep understanding of consumer behaviour across all media channels and an eye on the future to ensure Diageo is always at forefront of change.
• Proven ability to craft media planning strategies and activations that have delivered YoY growth
• Confident digital native: proven strategic planning ability across all digital channels and platforms (social, display, video, etc) understanding the roles each plays within the consumer journey.
• Analytical mindset understands continuous testing and improving based on details and data. I able to transform them into a media plan and performance such as A/B tests and optimization.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click here to apply online